1.0 STRATEGIES PLANNING

Strategies and planning J&T Express

 

J&T Express tagline “express your online business” positions the brand as the core of commerce express. Their sustainability in implementing strategy and planning makes them ahead of the competitors. This is the following strategies and planning of J&T Express:

 

1.    Technology infrastructure 

This has resulted the strategies to create the brand image with demonstrating excellence technology and quick claim energy. To obtain a good brand image, J&T Express make use of the new technology to create an open space in the consumers mind and fill it with an image of the brand that solves their problem and fulfil their needs. For example, J&T upgraded the apps in mobile phone to showcase how accurate and easy to use of the apps. This can allow the brand to have positive where by consumers would be satisfied with the service.

 

2.    Customer dispose and organization efficiency

As a competitor to the courier express, J&T has spent 2 years forming strategy and planning in order to ameliorate and meet customers demand. J&T Express encouraged to maintain good service for user satisfaction. Furthermore, J&T Express to brace customers with delivering outstanding service and meet the buyer expectation. J&T Express also offers 24 hour service to buyers and user can check delivery time on J&T apps.

 

3.    Implementation of management system

J&T Express establish an internal control system to control overall stability and effectiveness. All branches were opened without the involvement of third party or franchising system. This technique helps them to avoid price inconsistencies and ensure all the company assets are used properly as well as employees adhere to company policies. With a good of management system, the planning making by J&T Express companies will be more organized and more strategic